Leisure Travel on the Rise: Immersive Experiences, Solo Adventures, and Sustainable Journeys
What is Leisure Travel?
Leisure travel refers to trips taken for relaxation, pleasure, or recreation rather than for business purposes. These trips can include family vacations, solo adventures, cruises, resort stays, and cultural explorations. The primary motive is to enjoy free time and create memorable experiences away from daily routines.
The key factors driving this growth include:
Rising disposable incomes in developing regions.
The increasing influence of social media and travel bloggers.
Affordable flight options and attractive travel packages.
The growth of the middle class in Asia-Pacific regions.
Post-pandemic, people are more eager than ever to explore. "Revenge travel" — the term used to describe the surge in travel after restrictions lifted — continues to boost the industry.